Lee R. Ford

Lee R. Ford & Associates

When the accounting firm of Lee R. Ford & Associates wanted a new logo, B Plus C Communications created a two-color identity design featuring a trio of interlocking plus signs, symbolizing the mathematical underpinnings of the firm’s practice. An optical illusion produces one of the plus signs out of the void between the other two, … Continued …

Independent Residential Living of Central Indiana

Independent Residential Living of Central Indiana

This 501(c)(3) not-for-profit organization serving persons with disabilities needed a headquarters building that could bring all its staff members under one roof within the community they serve. The new facility would replace a patchwork of leased spaces. To assist with fundraising efforts targeting the costs of designing and building the facility, B Plus C Communications … Continued …

Annual Appeal cards

Crown Hill Heritage Foundation

The third-largest non-governmental cemetery in the United States occupies 555 acres in the heart of Indianapolis. Founded in 1863 as a not-for-profit institution, Crown Hill Cemetery relies on its Heritage Foundation, also not for profit, to preserve and restore the historic treasures on its grounds. The Heritage Foundation calls on B Plus C Communications for … Continued …

The (inverse) power of 3

Spend even a small amount of time watching TV and you’ll run into commercials in which an advertiser uses three actors to portray the range of diversity in the population that uses its products or services. One after another, each of the three “characters” looks into the camera and intones the same line of dialog. … Continued …

Tangram (formerly Independent Residential Living of Central Indiana)

Tangram

Independent Residential Living of Central Indiana sought to rebrand itself with an identity that more closely reflected how its services and mission had evolved since it was founded. The not-for-profit organization chose Tangram, naming itself after a classic puzzle that challenges you to build shapes out of a set of seven geometric forms, including five … Continued …

Thurston Springer

Thurston Springer Miller Herd & Titak

Financial consultants Thurston Springer Miller Herd & Titak wanted a brochure for use in presentations to prospective clients. B Plus C Communications created a piece that met our client’s visual requirements: Incorporate the look of the frosted-glass wall of their conference room, and show the view from the windows of their north-suburban Indianapolis location. Using … Continued …

Crown Hill Heritage Foundation

Crown Hill Heritage Foundation

One of the most famous memorials within the 555 acres of Crown Hill Cemetery, the third-largest non-governmental cemetery in the U.S., honors Mary Ella McGinnis, who died on August 6, 1875, at the age of six. If you stand in just the right spot at the right time of day, her statue appears to return … Continued …