Connecting your message with your markets
Automotive Sales Training Systems teaches vehicle salespeople to understand the needs and psychology of prospective buyers, creating the kind of trust that can guide transactions—and careers—to success. Less-effective but more-common training methods lead to sales-staff turnover, a widespread problem in the industry. After one year, ASTS graduates remain on the job at more than twice … Continued …
Business people spend lots of time asking themselves big-picture questions. “Will adding this product improve my overall bottom line?” “How should I communicate the need to raise my rates without alienating my current customers?” “How long can I maintain my current website without it looking out of date?” Big decisions, high stakes, important outcomes. Calculating … Continued …
The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program targeting the dental health of older adults. B Plus C Communications created the campaign logo, along with a brochure designed to fit into kits of … Continued …
This 501(c)(3) not-for-profit organization serving persons with disabilities needed a headquarters building that could bring all its staff members under one roof within the community they serve. The new facility would replace a patchwork of leased spaces. To assist with fundraising efforts targeting the costs of designing and building the facility, B Plus C Communications … Continued …
When the accounting firm of Lee R. Ford & Associates wanted a new logo, B Plus C Communications created a two-color identity design featuring a trio of interlocking plus signs, symbolizing the mathematical underpinnings of the firm’s practice. An optical illusion produces one of the plus signs out of the void between the other two, … Continued …
Spend even a small amount of time watching TV and you’ll run into commercials in which an advertiser uses three actors to portray the range of diversity in the population that uses its products or services. One after another, each of the three “characters” looks into the camera and intones the same line of dialog. … Continued …
At Indiana/World Skating Academy, world-class competitors train with elite coaches and families share fun on the ice. Since I/WSA opened its doors in 1987, it has nurtured talent, added ongoing revenue to the City of Indianapolis, and donated ice time to other community organizations. Faced with the need for a new facility that offered better … Continued …