Connecting your message with your markets
One of the most famous memorials within the 555 acres of Crown Hill Cemetery, the third-largest non-governmental cemetery in the U.S., honors Mary Ella McGinnis, who died on August 6, 1875, at the age of six. If you stand in just the right spot at the right time of day, her statue appears to return … Continued …
Through media, multimedia, and in-person experiences aimed at teen audiences, On Your Level Youth Project promotes communication and understanding in a diverse world. B Plus C Communications created a logo that symbolizes the not-for-profit group’s message of bridging gaps among genders, races, and belief systems.
Automotive Sales Training Systems teaches vehicle salespeople to understand the needs and psychology of prospective buyers, creating the kind of trust that can guide transactions—and careers—to success. Less-effective but more-common training methods lead to sales-staff turnover, a widespread problem in the industry. After one year, ASTS graduates remain on the job at more than twice … Continued …
How do you set yourself apart in a crowded field? At B Plus C Communications, we wrestled with that question until the day we realized that a cat’s successful bids for attention achieved the same results as a successful marketing campaign. Solution to the capabilities brochure problem: Showcase the cat and tell his authentic story. … Continued …
ARCA racing team WebeRacing needed a high-visibility logo for its primary car, one that would be easy to prepare on a computer-driven vinyl cutter. B Plus C Communications produced a design that highlights the “W” in the team’s name (also the last initial of its driver) with a look that says “speed.”
Financial consultants Thurston Springer Miller Herd & Titak wanted a brochure for use in presentations to prospective clients. B Plus C Communications created a piece that met our client’s visual requirements: Incorporate the look of the frosted-glass wall of their conference room, and show the view from the windows of their north-suburban Indianapolis location. Using … Continued …
Business people spend lots of time asking themselves big-picture questions. “Will adding this product improve my overall bottom line?” “How should I communicate the need to raise my rates without alienating my current customers?” “How long can I maintain my current website without it looking out of date?” Big decisions, high stakes, important outcomes. Calculating … Continued …