Connecting your message with your markets
Crown Hill Cemetery embarked on a Master Plan to support this historic not-for-profit institution’s restoration, preservation, and community-partnership needs. Following up on the opportunities and challenges of this document, the Crown Hill Heritage Foundation used direct mail to reach its donor audience with a message about the cemetery’s origins. Titled “From Strawberry Hill to Crown … Continued …
At Indiana/World Skating Academy, world-class competitors train with elite coaches and families share fun on the ice. Since I/WSA opened its doors in 1987, it has nurtured talent, added ongoing revenue to the City of Indianapolis, and donated ice time to other community organizations. Faced with the need for a new facility that offered better … Continued …
This product photograph accompanied an article in the quarterly magazine published by the Indiana Dental Association. The original image cropped off part of the top and one end of the sealed package, which sets crooked against a gradient background. B Plus C Communications removed all four components of the image from the background, rebuilt the … Continued …
Business people spend lots of time asking themselves big-picture questions. “Will adding this product improve my overall bottom line?” “How should I communicate the need to raise my rates without alienating my current customers?” “How long can I maintain my current website without it looking out of date?” Big decisions, high stakes, important outcomes. Calculating … Continued …
Spend even a small amount of time watching TV and you’ll run into commercials in which an advertiser uses three actors to portray the range of diversity in the population that uses its products or services. One after another, each of the three “characters” looks into the camera and intones the same line of dialog. … Continued …
In consultation and coordination with strategic partners in its community, the not-for-profit Crown Hill Heritage Foundation completed a Master Plan designed to anticipate rather than react to fundraising needs for historic Crown Hill Cemetery. B Plus C Communications created a direct-mail campaign addressing the goals of planned support and seeking donor engagement. The campaign included … Continued …
The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program targeting the dental health of older adults. B Plus C Communications created the campaign logo, along with a brochure designed to fit into kits of … Continued …