Connecting your message with your markets
When the accounting firm of Lee R. Ford & Associates wanted a new logo, B Plus C Communications created a two-color identity design featuring a trio of interlocking plus signs, symbolizing the mathematical underpinnings of the firm’s practice. An optical illusion produces one of the plus signs out of the void between the other two, … Continued …
You’ve got a deadline staring you in the face, and the ideas you need to finish a proposal or project have vacated your conscious mind. The more desperately you need to finish something, the more your ability to brainstorm can seem to dry up. And then you hop in the shower, onto the treadmill, or … Continued …
Through media, multimedia, and in-person experiences aimed at teen audiences, On Your Level Youth Project promotes communication and understanding in a diverse world. B Plus C Communications created a logo that symbolizes the not-for-profit group’s message of bridging gaps among genders, races, and belief systems.
Spend even a small amount of time watching TV and you’ll run into commercials in which an advertiser uses three actors to portray the range of diversity in the population that uses its products or services. One after another, each of the three “characters” looks into the camera and intones the same line of dialog. … Continued …
Automotive Sales Training Systems teaches vehicle salespeople to understand the needs and psychology of prospective buyers, creating the kind of trust that can guide transactions—and careers—to success. Less-effective but more-common training methods lead to sales-staff turnover, a widespread problem in the industry. After one year, ASTS graduates remain on the job at more than twice … Continued …
For a technology-oriented company that specialized in providing computer systems and services for the graphic arts, B Plus C Communications created a typographic logo that matched up precisely geometric letter forms with a swirling, graceful ampersand. The combination of hard-edged and curved shapes echoed the focus of the client’s business, aptly named for its products … Continued …
B Plus C Communications analyzed our client Thurston Springer’s logo, which required either four or five spot colors to print, including light gold, dark gold, dark blue, black, and an opaque white ink behind it when it appeared on dark backgrounds. We knew we could lower our client’s printing costs by reducing the number of … Continued …