Connecting your message with your markets
At the same time that Indiana educational trends pointed to rising high school dropout rates, many Hoosier college students who wanted to pursue teaching careers sought other opportunities because of the widening gap between teacher pay and the compensation in other professions. The Congressional Choice for Educational Excellence scholarship program was designed to help would-be … Continued …
Independent Residential Living of Central Indiana sought to rebrand itself with an identity that more closely reflected how its services and mission had evolved since it was founded. The not-for-profit organization chose Tangram, naming itself after a classic puzzle that challenges you to build shapes out of a set of seven geometric forms, including five … Continued …
One of the most famous memorials within the 555 acres of Crown Hill Cemetery, the third-largest non-governmental cemetery in the U.S., honors Mary Ella McGinnis, who died on August 6, 1875, at the age of six. If you stand in just the right spot at the right time of day, her statue appears to return … Continued …
How do you set yourself apart in a crowded field? At B Plus C Communications, we wrestled with that question until the day we realized that a cat’s successful bids for attention achieved the same results as a successful marketing campaign. Solution to the capabilities brochure problem: Showcase the cat and tell his authentic story. … Continued …
This 501(c)(3) not-for-profit organization serving persons with disabilities needed a headquarters building that could bring all its staff members under one roof within the community they serve. The new facility would replace a patchwork of leased spaces. To assist with fundraising efforts targeting the costs of designing and building the facility, B Plus C Communications … Continued …
The Phoenix Theatre, an Actors’ Equity member institution, presents diverse plays, including recent Broadway hits (which it’s often the first Midwest theatre to stage) and new works by Hoosier playwrights. It mounts productions on two stages in a renovated church that’s been its home since 1988. Faced with ongoing needs for updates to its physical … Continued …
B Plus C Communications analyzed our client Thurston Springer’s logo, which required either four or five spot colors to print, including light gold, dark gold, dark blue, black, and an opaque white ink behind it when it appeared on dark backgrounds. We knew we could lower our client’s printing costs by reducing the number of … Continued …