Identity materials

ARCA racing team WebeRacing needed a high-visibility logo for its primary car, one that would be easy to prepare on a computer-driven vinyl cutter. B Plus C Communications produced a design that highlights the “W” in the team’s name (also the last initial of its driver) with a look that says “speed.”

Because of the importance of building an online presence, naming a new company means creating an identity that hasn’t already been registered as a domain name, which explains some of the (in our humble opinion) downright goofy and contrived names that pop up. For a tech-tutorial website concept focused on graphics software, B Plus C … Continued …

One of the most famous memorials within the 555 acres of Crown Hill Cemetery, the third-largest non-governmental cemetery in the U.S., honors Mary Ella McGinnis, who died on August 6, 1875, at the age of six. If you stand in just the right spot at the right time of day, her statue appears to return … Continued …

Independent Residential Living of Central Indiana sought to rebrand itself with an identity that more closely reflected how its services and mission had evolved since it was founded. The not-for-profit organization chose Tangram, naming itself after a classic puzzle that challenges you to build shapes out of a set of seven geometric forms, including five … Continued …